The Investigation of Mobile Health Stickiness: The Role of Social Support in a Sustainable Health Approach

In recent years, there has been a phenomenal proliferation of multifunctional fitness apps (MFAs), many which are deeply ingrained into modern daily life as an aid to trace, manage, and improve users’ health fitness. With technological advancement, these emerging information technology (IT) artifacts have the potential facilitate sustainable development society environment. However, MFAs facing critical predicament: how ensure user stickiness continuous use. Drawing on social support theory, this study aims investigate multi-dimensional construct explore antecedents continuance usage purchase intentions in MFAs. The research model is empirically tested with data collected from 328 users mobile apps. A structural equation modeling analysis reveals both instrumental exert statistically significant influences in-app intentions. Appraisal support, network for stickiness. While emotion esteem tangible addition, two facets sustainability—instrumental stickiness—exert different levels influence app intensions, respectively. findings will provide valuable insights practitioners policymakers involved designing products engendering e-health systems.